Put yourself in our shoes; we found it strange that the number one feedback from customers about our aluminium decking was how good it smelled! We would be inundated with people phoning in, asking if we sprayed the decking with anything before shipping it to site.
Ryno is known for being bold, so we decided to give it a go. After 2 years of management meetings and risk analysis, we finally got the go-ahead. We met with Josie Tishka, a perfumer working with IPO Florals in Wilmington, to try and see if we could replicate the smell. Using a unique blend of 14 fragrances, including actual aluminium decking particles, we have actually done it. We have managed to isolate the signature smell associated with our aluminium decking boards.
In fact, the research process was extremely complicated as it involved isolating the individual smells of the deck boards. We then took those notes and tested many different botanicals and smells and how they worked together to create a complete fragrance.